Q&A with Leigh Farmer: Photographer in Exeter.
Honest answers, favourite gear, and why a good photoshoot shouldn’t feel like hard work.
Q: You didn’t start out in photography, right?
A: That’s right—I worked in marketing and branding before I picked up the camera professionally. I have a Master’s Degree in Marketing and Creativity, and that experience really shaped how I work now. I don’t just turn up and take photos—I’m thinking about where they’ll be used, what message they send, and how they fit into someone’s wider brand. It helps me guide clients towards images that are not only flattering but functional too.
Q: So what brought you to Exeter?
A: We left London when our kids were small. We wanted more space, a better balance, and a proper sense of home. I grew up in Devon on the moors, but that was a step too rural for my husband. Exeter ticked all the boxes – creative, friendly, close to the sea and countryside. And from a photographer’s point of view, it’s full of brilliant locations. Being a photographer in Exeter means I can offer clients variety without travelling far, from city streets to coastlines.
Q: What kind of clients do you usually work with?
A: A real mix, from individuals to national and international companies. In Exeter, I seem to have collected a few legal and financial services clients around Southernhay, and I’m often up at the University photographing academics and research teams. I also work with a lot of individuals, therapists, coaches, consultants – people who are running their own business and need photos that feel like them.
Q: What makes a shoot successful in your eyes?
A: When a client feels like themselves in the images. And when they actually enjoy the process. I try to strip away the awkwardness, give a little direction where needed, but mostly just create a calm environment where people can relax. Some of the best shots happen in the in-between moments, not the “official” ones.
Q: Do you have a favourite type of shoot?
A: I love it when clients are happy to get outdoors. Exeter’s full of interesting corners and natural colour—painted walls, stone textures, greenery, even good old Devon skies. We don’t need anything too complicated. I find people relax more walking and talking, rather than being stuck in one spot under studio lights.
Q: Any tips for getting the most from a shoot?
A: Yes – think about where you’ll use the images and what you want them to say. Are they for your website, your LinkedIn, your newsletter? Do you want to feel approachable, expert, creative? That helps guide location, outfits, and even the tone of the shots. I always help clients prep beforehand, but turning up with a sense of purpose makes a big difference.
Q: What kit do you rely on?
A: My 70–200mm lens is the one I come back to again and again. It lets me work from a bit more distance, which helps clients relax, and it produces clean, crisp images with lovely depth. I also keep my gear pretty light and mobile, especially for location shoots – it’s more practical and keeps things feeling fluid.
Q: How does your process work from start to finish?
A: Once someone gets in touch, we chat about what they need; how the images will be used, the style they’re drawn to, and the kind of locations that could work. I’ll help them prep so they feel ready on the day. The shoot itself is relaxed and flexible. I’m there to guide, not to over-direct. After that, I’ll edit and deliver a gallery that’s easy to use and full of variety.
Q: What do you want people to feel when they see their photos?
A: Like they recognise themselves—in the best way. I want clients to feel confident sharing their images and proud of how they’re showing up online. That’s the real win.
Looking for a photographer in Exeter?
If you’re updating your personal brand, building your business, or just need a more natural portrait that feels like you, I’d love to hear from you.