Style Guide Part 1: Colours & Patterns

TONES

WEAR A COLOUR THAT CONTRASTS WITH THE BACKGROUND YOU’RE AGAINST TO HELP YOU TO STAND OUT.

Pop of colour - Leigh Farmer Photography.jpg

As a starting point, think solid and rich. Jewel colours look lovely in pictures, complimenting the majority of skin tones while projecting positivity and confidence.

Bright white can be a little glaring. “Not-quite” colours like beige or light grey work well and stop the picture looking over-exposed. At the opposite end of the spectrum, with solid black, detail can be lost in the shadows.

There is nothing wrong with pastel tones but on a neutral background, there is a risk of you looking washed out. Try a hint of colour or an accessory to help you pop.

THINK ABOUT YOUR BRAND COLOURS AND HOW YOU CAN BRING THEM INTO THE PICTURE.

 

COLOUR PSYCHOLOGY*

*This is interesting but don't overthink it, if your favourite colour is blue but you aren't serene that's fine too!

*This is interesting but don't overthink it, if your favourite colour is blue but you aren't serene that's fine too!


PATTERNS

. . . ARE BEST AVOIDED

Patterns - Leigh Farmer Photography

Avoid wearing stripes or other patterns, if possible. Striped clothing may create a strange optical effect called a moire pattern, where opposing patterns compete with each other for visual dominance. These pictures are all about you, so your face doesn't need to be fighting it out for attention with a loud check.

SAY NO TO…

Tartan / Plaid fabrics | Houndstooth or check fabric | Fine or intricate patterns, e.g paisley | Tweed | Polka Dot | Stripes (even thin striped dress shirts or pinstripes)


If you would like to receive Leigh’s full Style Guide, packed full of tips to help you look your best on shoot day. Please email: leigh@leighfarmer.com

Leigh is a London based environmental photographer, specialising in personal branding shoots and corporate headshots. No stuffy studios, just professional portraits for modern entrepreneurs.