What the Spice Girls can teach us about personal branding

Sporty, Posh, Baby, Scary, Ginger, these female powerhouses certainly knew a thing about the importance of having a strong personal brand. So, “Stop Right Now” and see what this girl power group got so very right…

 Source: Spice Girls/ Pinterest

 Source: Spice Girls/ Pinterest

A Strong Look – the Spice Girls decided on a look and ran with it. Every outfit was carefully curated to match the personalities we came to know and love. Whether we like it not, clothes are a language by which we are judged: a shorthand that allows us to communicate with others. Power suit or jeans, converse or stilettos, what we wear is a powerful means of self-expression. A study by Cornell University showed that first impressions are: 7% what you say; 38% how you sound; and 55% how you look. So, whilst a Union Jack mini-dress may be a little out there for casual business attire, the band had it right, clothes matter.

Consistency – every piece of merchandise (remember those collectible postcards?) lyric, concert and interview delivered the same message. We never heard Baby deliver a rap or saw Posh lounging about in a pair of tracksuit bottoms.  When it comes to your personal brand, chose your narrative and stick to it. Your clients will jump from your social media to your website and expect to find the same colours, tone of voice and imagery. A sudden shift is disconcerting and undermines the power of the story you’re working so hard to tell.

Positivity – constantly upbeat and optimistic, the Spice Girls truly believed “All You Need Is Positivity". Scientists have long since proved that positive thinkers have greater energy levels. Martin Seligman studied the connection between positivity and business performance, noting that optimistic insurance people sold 37% more policies than their pessimistic colleagues. When it comes to your online brand story, an upbeat tone and smiling photo will help to project that optimism (check out this blog post on how to nail the perfect smile).

There you have it, if a strong personal brand is what you “Really, Really Want” just think…what would the Spice Girls do?


Leigh is a London based environmental photographer, specialising in personal branding shoots and corporate headshots. No stuffy studios, just professional, natural portraits for modern entrepreneurs.