Personal brand: is your online persona business friend or foe?

If you are reading this then you have a digital footprint. But is it the one want?

According to an AVG study, 92 percent of children under the age of two already have a digital footprint. In the words of The Police... “every move you make, I’ll be watching you...”

Your profile pictures, Twitter feed and blog are all breadcrumbs on the path your clients take to piece together an idea of who they are doing business with. 

It’s no longer enough to have an excellent CV, or write a groundbreaking thought leadership article, your social media presence and profile pictures will be scrutinised too. 

Imagine the scenario, you have been asked to join an industry panel. Pitted against four fellow experts, your experience more than justifies your seat but they’ve asked for a photo to accompany your blurb. You don’t have a professional headshot, so you’re making do with that cropped down picture you’ve taken from a friend’s wedding album. You look nice but it’s not business-like and just like that, your picture has undermined your authority. 

When it comes to your personal brand image is everything - if you’re more Converse than Carvela that’s fine but whatever you look like, sound like or say, make sure your online brand is a help not a hindrance.


Leigh is a London based environmental photographer, specialising in personal branding shoots and corporate headshots. No stuffy studios, just professional, natural portraits for modern entrepreneurs.