First impressions: Why Your Photo Matters More Than You Think

Smooth hair. Shoulders back. Firm handshake. Smile.

First impression - portrait

All the components of a great first impression but it’s too late, you might have already made a bad one.

When it comes to making a first impression, it’s rarely that. You’re already on your second. Your first was made online. Whether it was your LinkedIn profile, your Facebook cover image or your website, the person you are about to meet has already “seen” and, unfair as it might seem, judged you.

And what is more, according to research conducted by Cornell, that photograph-based first impression will influence a person’s face-to-face interaction with you, up to a month later.

With further news that it can take as many as seven meetings to change someone’s first impression of us, there’s even more reason to make sure that your photograph is showing you in the best possible light.

So smooth hair. Shoulders back. And smile for the camera.


Leigh is a London based environmental photographer, specialising in personal branding shoots and corporate headshots. No stuffy studios, just professional, natural portraits for modern entrepreneurs.